Online Radio Show: Jessica Evrist, CEO of California Styles has a radio show on www.bigmediausa.com go to fresh talk radio and the show is called "California Styles, episode 1". You can also hear Jessica on the "Amazing Women" show at the same site. (find out more)

News Article:

The Resurrection Power of Water.

Elasticity, flexibility, bounce, shine, the look of youth and longevity. These are the words that describe the attributes of hair , skin and “the look” that most people all want to have. It’s all about keeping hydrated. When something is devoid of water it is considered de-hydrated. Add water to a package of dried contents and you get the opposite of dehydration, hydration. (read more)

News Article:

Articles on Ingredients

Making scents magazine 1999. Warning: What Your Shampoo’s Label Won’t Tell You. “FDA regulates food and drugs not the body care industry”. Harry Terhanian.

“The FDA will only investigate products and possibly pull it off the Shelves if extensive mass consumer complaints and lengthy accumulations of evidence point to its harmfulness”. There are no legal guidelines for natural. A chemist’s definition for “Natural” is that the molecule contains carbon. Propylene Glycol is the main TOXIC ingredient in industrial Antifreeze. This slimy product is used in shampoos, gels, eye cream, and a whole host of other products to give glide and anti-humectant properties .Mainly used for subverting water. (Frizz, puffiness).(read more)

Friday, the 28th of March: Jessica A. Evrist will appear as guest on " Beauty from the Inside Out." (read more in the events section)

March 11th, 2008: Also my article on vc.yourhub.com entitled "Curly / Wavy Hair Is Back In Style." 
And posts or ad on www.naturalcurly.com it is on the bottom right when you go on salons. It is the lavender and purple square ad at the bottom right

Taken from the Summer/Fall 1999 issue of Making Scents Magazine:

Warning: What Your Shampoo's Label Won't Tell You...

With the tremendous growth of the natural products industry in recent years, it is no wonder that a whole new generation of "all-natural" products is springing up in neighborhood drug and health food stores alike. The descriptive, "all-natural", has become a buzzword used by big and small companies trying to exploit the niche market of natural products. (read more)